Terra & Tech is the innovation program for the wine industry.

The Italian wine sector has a strong reputation for high quality and transversality, with exports maintaining a significant market share and a trend toward production that is sustainable in every respect. Filiera Futura wants to continue to challenge change and economic and climate uncertainty, aware of a heritage that represents a solid base to face the future.
Technological innovation is crucial to consolidate a position of global leadership. Terra & Tech wants to be the bridge between innovative startups and producers, facilitating technology transfer and testing of advanced technologies.

The main objectives of the initiative:

• help wine producers solve their main needs by stimulating the adoption of innovative technologies and digital solutions to improve their competitiveness and sustainability
• listen to the main needs and requirements of companies in the supply chain that have in the vineyard, in the winery, in marketing
• scouting for the best digital solutions and innovative technologies to solve the identified problems and needs
• experimenting with new technologies by connecting the world of wine with the world of innovation

Filiera Futura and its partners promote and carry out the innovation program together on different territories in Italy, in collaboration with I3P.

The initiative is directed:

• to wine producers in the target areas of the banking foundations associated with Filiera Futura who have joined Terra & Tech and proposed it locally;
• to startups and innovative companies that solve the needs of the wine supply chain;

If you are a wine company, professional or researcher interested in Terra & Tech, you can write to terratech@i3p.it