Call for startup

Terra & Tech | Innovation for the Wine Industry

Filiera Futura and I3P are looking for new technologies and digital solutions to transform the Italian Wine Industry.

The initiative

Terra & Tech | Innovation for the Wine Industry explores european innovations to identify new solutions and technologies for the Italian Wine Industry.
The initiative aims to accelerate the transition process to a new way of farming, producing and selling wine sustainably. It wants to facilitate the start of experimentation of the best candidate solutions with producers in the Terra & Tech network. Applying for the initiative is free of charge.

Focus Areas

Innovation challenges in Vineyard

  • Automate the processes of irrigation, harvesting or other related processing
  • Facilitating data collection and analysis
  • Introducing biotechnology in the vineyard
  • Facilitating climate monitoring and forecast analysis on producer plots
  • Introducing new advanced systems for water collection and management

Innovation challenges in Winery

  • Facilitating energy monitoring and consumption in the facility
  • Facilitating real-time monitoring of the vinification process
  • Introducing innovative systems to produce energy on site
  • Introducing innovative materials for thermal and acoustic insulation and other uses

Innovation challenges in Marketing

  • Introducing platforms to facilitate sales and logistics management
  • Present new tools for business promotion (e.g. brand promotion and brand storytelling, customer awareness)
  • Facilitating the monitoring of the wine market and emerging trends
  • Introducing solutions for managing unsold inventory

In general

  • Facilitate the recruitment of specialized staff for vineyard, winery and marketing activities
  • Facilitate staff training and participation in training courses
  • Introduce systems to increase staff safety during vineyard and winery activities
  • Introduce new solutions and systems to facilitate the recycling and reuse of waste
  • Introduce new business management systems that facilitate integration with IT systems

How to apply

Be a promoter of the future: share your innovative vision with us!
Submit your idea or project related to one of the initiative’s themes by January 13, 2025.
Click on “Submit Your Application” and access the appropriate form. The collection of proposals will be managed entirely on the dedicated platform.
The application should contain data on the proposer, a brief description of the proposal, technical development, delivery timeline, and a cost-benefit analysis.

For more information write to terratech@i3p.it

Regulations

Download guidelines for applying to the initiative.

Timelines

Collection of Applications

Participants have the opportunity to submit their proposal by filling out the application form. The deadline for proposals is 11:59 p.m. on Jan. 13, 2025.

Evaluation and selection of best projects

Terra & Tech Evaluation Committee will review the applications collected. The committee is composed of representatives from Filiera Futura and I3P, experts in the wine sector and both technological and business innovation, with experience in the startup world. The best proposals will be selected at the end of the evaluations.

Winners' presentation

Selected teams will present their project during a Final Awards Event, where the winners of the initiative will be honored.

Launching testing with producers

The winning teams will be presented directly to wine producers in the Terra & Tech network in order to develop a Proof-of-Concept (PoC) to test the feasibility of the use case.

Call for startup

A project of

Terra&Tech

In collaboration with

Terra&Tech

FAQs

Con l'adesione e il sostegno di